Renaming Domain Names: Next-Generation Internet Brand Protection Strategy

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A basic guide to navigating the ever-changing Internet landscape

When the Internet exploded from the 21 top-level domain worlds to 500 1,000 top-level domain worlds, the Internet is about to undergo profound changes. How will you develop your .com strategy? How to ensure brand safety in the changing global Internet environment?

Global brand protection is more important than ever before, and budgets are leaner in the economic era. Project managers within the company will welcome domain rewiring . This timely book for executives and brand professionals provides you with the tools to solve important issues your company will face when creating new or derivative brands, as well as protect existing brands and the .com in a globally changing Internet landscape. Tool of. Through the book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show how brand managers and intellectual property lawyers can enhance the value and success of their initiatives in the next generation of the Internet.

• interviewed global executives including Procter & Gamble, Microsoft, Time Warner, Yahoo, Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon and many other leading companies
• brand
• to provide expert guidance to Protecting existing .com and brands to protect them in the exponentially changing Internet world
• Provides ideas and expands .com to .anything

The rapidly changing new regime of the Internet is affecting hundreds of millions of people worldwide Internet users, not to mention businesses that already own .com. Through the visionary strategy found in Domain Name Rewiring maximize the advantages of competitors in the ever-changing digital world.

Good Book in Good Condition



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Orignal From: Renaming Domain Names: Next-Generation Internet Brand Protection Strategy