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This marketing classic has been expanded to include new reviews, new illustrations and a bonus book: 11 invariable laws of Internet branding
Smart and accessible, 22 unchanged The legal brand is an authoritative text on the brand and will compete with some of the best brands in the world, such as Rolex, Volvo and Heineken, and has the iconic knowledge of marketing experts Al and Laura Ries. Combining 22 unchanging brand laws and 11 constant laws of internet brands this book claims that the only way to stand out in today's market is to establish your product or service as Brand - and provide you with step-by-step instructions.
The 22 unchanged brand laws also address one of the most challenging marketing issues of today: branding on the web. Rieses revealed controversial and counterintuitive strategies and secrets used by small companies and big companies to establish Internet brands. The 22 unchanging brand laws are essential guides for building world-class brands.
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Orignal From: 22 Unchanging Brand Laws
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