Brand thinking and other noble pursuits

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As with any concept that dominates the market and public awareness, the concept of the brand is a difficult problem to define. Is it a simple distinction between the grains in the cupboard, a brainwashing tool that the company forces us to manipulate, or a creative victory that is as capable as any art form that stimulates our emotions and intelligence?

For those who persist in these issues every day, brand thinking and other noble pursuits raise the discussion to the level of revelation. Each chapter is Debbie Millman, who is a design dreamer and has extensive dialogue with another leader in the field. Mirman had a deep understanding of the problem through his own professional knowledge and ridiculed clear and wise answers from 22 interview topics, including Malcolm Gladwell, Tom Peters, Seth Godin and the godfather of the modern brand Wally Olins.

This fascinating and inspiring book is an unprecedented forum on the state of modern brands, how companies and consumers understand our brands best and why we buy them.

second-hand books, good condition,



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