Design Brand Identity: Basic Guide for the Entire Brand Team, 4th Edition

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Create, build and maintain a revision of the latest best-selling toolkit for strong brands

Design and develop through application design through brand strategy, conduct research and analysis through initiation and governance recognition standards Design brand identity The fourth edition provides brand managers, marketers and designers with a proven, generic five-phase process for creating and implementing an effective brand identity. By presenting new case studies of successful world-class brands, this fourth edition provides readers with the latest trends in the latest brand image, including social networking, mobile devices, global markets, applications, video and virtual brands. 19659003] Features More than 30 brand new case studies show that best practices and world-class

have been updated to include more than 35% of new materials

to provide validated, generic five-phase processes and methods for creating and implementing effective brands Identity

John Wiley and Sons



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Orignal From: Design Brand Identity: Basic Guide for the Entire Brand Team, 4th Edition