Personal Brand Profile: Ten Steps to New Professionals

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In this best-selling "Introduction to Personal Branding", you will get a brief crash course (this book should be read or listened in less than an hour) What is a personal brand and how to take the first step Improve your personal branding, and you will learn some actionable strategies that you can use immediately to begin to become more memorable in your career and expand your network.

These operational steps include how to take a perfect profile photo, how to consider your professional purpose, how to optimize your LinkedIn profile, how to optimize your social media presence, such as Google and Bing search engines, how to make Individual branding statement, how to analyze your competitors through social media so that brands and their brands can stand out and how to socialize through design.

Personal brand definition is the practice of defining your professional purpose and elaborating your experience and value to your target audience through digital media and social channels such as blog, Twitter, Facebook and LinkedIn. This is also an important discipline that can help you make full use of conferences and networking opportunities that you personally participate in. The key to successful results is often your personal brand.

Given the proliferation of digital and social media usage over the past few years, the Internet has provided professionals with an excellent opportunity to help their expertise become more easily discoverable, shareable and memorable through their personal brand.

Personal brand brings benefits to your business:

*Build credibility and thought leadership
*Develop your network
*Help you market yourself
*Attract new opportunities
* Increase sales
* Help you achieve business goals

What is the goal of this book?

* CEOs, executives and owners who want to position themselves as industry thought leaders and stand out from the competition.

* Any professional or academic person who wants to make progress in his career and wants to know how to make his professional knowledge and experience easier to find.

* Human resources and training managers who want to understand personal branding to help train employees' social media brands and social sales.

* Public relations agencies and executive company managers need to develop inspiration and training for their customers, CEOs, or their own personal branding strategies.

About Mel Carson

Mel Carson is the founder of Delightful Communications, a former Microsoft Digital Marketing Communications person. He speaks and writes personal brands at conferences and publications around the world. He previously co-authored digital pioneers: Leaders' success stories in advertising, marketing, search, and social networking. He also published his wisdom in magazines such as Forbes, Fast Company, GQ, QZ.com, and USA Today. He also writes regular columnist Entrepreneur.com. Mel Carson is a gifted storyteller.

"- Forbes

"I hope that when I had to reinvent myself a few years ago, I had had Mel Carson's guidance. "
Jason Miller - Head of Global Content Marketing, LinkedIn


"Mel refines his brand advice to create a lean, efficient book that will not waste time finding good things." This is one of my personal favorite personal brand guidebooks and is a lightning-fast quick reading full of practical advice to get you up and running. " Megan Golden - LinkedIn blog

"This book is absolutely necessary to read, not just for those who are starting to build their own brand." This book also applies to those who already own the brand, because there are some elements you may not have thought about. " Bas Van Den Beld - Digital States

"Mel Carson is a talented digital storyteller who urged us to believe that all marketing and PR should be socially designed Carolyn Everson , Facebook Vice President, Global Marketing Solutions,



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Orignal From: Personal Brand Profile: Ten Steps to New Professionals