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Finance and accounting are the backbone of any organization. However, many executives and businessmen have been confused and intimidated by numbers. There is now a complete, concise, non-technical guide to mastering all the elements of accounting - and applying financial data directly. Readers will learn how to: * Determine the most lucrative product or sales area * Calculate the return on capital investment * Make internal management reports more useful * Understand and compile cash flow tables Simple and intuitive approach will attract all managers who need to go through finance Analyze the practical, understandable lessons learned from setting key business goals, measuring performance, and making informed decisions.
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Orignal From: Accounting and financial base of non-financial executives
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