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The New York Times Bestselling writer Donald Miller uses the seven common elements of a powerful story to teach readers how to significantly improve contact with customers and develop business.
Donald Miller's StoryBrand process is a proven solution to the challenges business leaders face when they talk about their business. This revolutionary approach to customer engagement provides the reader with a final competitive advantage, revealing the secrets of helping their customers understand the compelling benefits of using their products, ideas or services. Build a StoryBrand to do this by teaching readers to read all seven universal points of readers' human reaction; the real reason why the customer makes the purchase; how to simplify the brand information and get people to understand it; Booklets and social media create the most effective information. Whether you are a marketing director of a multi-billion dollar company, an owner of a small business, a politician running for office, or a lead singer of a rock band, building a StoryBrand will change the way you talk forever about Who you are, what you do, and the unique value you bring to your customers.
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Orignal From: Create a StoryBrand: Clarify your information so customers can listen to their opinions
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