Facebook advertising is PPC. But they need a completely different approach than other PPC channels such as Google AdWords or MSN/Bing ads. For many who wish to transfer their activities from search engines to Facebook, this is often a difficult lesson. Even if advertising is very successful in the AdWords system, there is no guarantee in Facebook. That's why.
is very important in advertising, background or environment. For any and all marketing activities, this is one of the most important factors that you must consider. Let's look at AdWords and MSN ads first.
Explaining the Search Engine PPC Environment
In AdWords and MSN/Yahoo advertising, your target customers are actively searching for products that you sell or at least owning their themes. You meet them on the common ground. This versatility is the general product or demand they want and you provide.
This is a slightly more idealized version of the system's reality. However, as long as you run search PPC campaigns correctly, it is an appropriate description of the mental areas you compete on Google.
One drawback is that your positioning is almost entirely based on key words. In other words, the searcher types in the search box. You don't need to know much about the searcher's personal information. You may be able to bet that most people are looking for "mortgage refinancing" more than 18 years old and have a mortgage loan. However, you do not know their age, gender, favorite magazines, political factions, and so on.
In short, the advantages and disadvantages of search engine PPC are it. So what's the difference between the way and the reason of the Facebook advertising system? Why is this important to you? Please read on.
The only challenge for FACEBOOK PPC advertising
First, you must understand the unique challenges that Facebook PPC advertising poses to you. Just this - the person who saw your ad did not actively look for the product you sold. They sign up with friends on Facebook, look around, maybe play some games. They do not have to find someone to repair their television. This is very different from the prospect of people who Google is seeking TV help.
You must realize from the start that this is the mentality of someone on Facebook who sees your ad. The most important thing in their mind is not what you are selling, not even the general theme to which it belongs. This is what you need to do.
You need to create an ad that touches the reader in such a way that it breaks anything they are doing and lets them bypass the ad. This requires some testing to determine what exactly is the attraction of winning. You should also prepare a smaller Click-Thru-Rate. That's when you "interrupt" the interruption. Instead of "implementing" (as in a search engine).
Your great advantage is that you can access your actual demographics to target your ads. This can at least balance the "interruption" of the interruption. Facebook PPC system needs.
Due to "interruption," "cash," and "implementation" of the environment in Facebook advertising, it is likely that your Google AdWords ad won't need to be your final winner here. They may give you some directions to point out which appealing uses, but they may not. Just like any other PPC activity, you must test, test and test.
It may take longer to find winning ads, but Facebook has proven to be very beneficial to many businesses. Persist on it and refine it. You have an outstanding performance in creating a new profit process that is getting better every day.
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Orignal From: If you want to succeed, you must understand the content of the Facebook PPC advertising system
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