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Classic guides for ideas, strategies, and advertising campaigns in creative advertising, now in the revised and updated third edition
In creative advertising, not many glossy expressions will improve bad ideas. This is why the book is dedicated to the first and most important lesson: concept.
Structuralization provides a complete course on advertising and a quick reference on specific industry topics. It covers every aspect of the business, including how to write a copy and understand how the organization works creatively and how different media are used. Strategy. This version has been updated to include an extended section on interactive advertising and integrated advertising, a new chapter on branded social media, and a new concept of fifty key advertising campaigns that are specifically drawn.
Pete Barry outlines how to "push" an ad to turn it into something special, and practice can help readers evaluate their own and others' work. Fifty years of international award-winning advertising campaign - in the form of more than 450 "rough" forms specially produced by the author, of which fifty are new in this edition - also reinforces the core lesson of this book: A Good Idea Will continue forever.
450+ illustration, thames hudson,
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Orignal From: Advertising Concept Book: Now Thinking, Late Design (3rd)
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