With the increasingly fierce competition on the Internet, more and more business owners have doubts about the search engine rankings. For certain search conditions, what can be done to display higher and even display them. This is where SEM and SEO come into play. Here we review some basics.
So what is SEO and SEM?
Search engine marketing aims to increase the visibility of websites in search engine search results - this can result in "natural"/"organic" results or in paid advertising. SEM activities can include many aspects - including search engine optimization (SEO), pay-per-click (PPC) campaigns, and more.
Search Engine Optimization (SEO) aims to improve the number and quality of website visitors through "natural" ("organic" or "algorithm") search results - usually from the basic search of most search engines. Search engine optimization can be easily interpreted as implementing content and technical elements in a website to increase the search engine's ranking of specific keywords/phrases.
Where do you start?
If you just want to make sure that your site appears in search engines, then there are some very basic steps that can help ensure that search engines include your site - most of these are the first time your web developer builds your site The technical part of possible implementation. If you want to try to increase your ranking in the main search results, then an SEO activity is the way to go. And, if you want to increase your rankings while also appearing in other areas of the search engine (for example, in the right column), then you will want to start a full SEM activity.
The first step in any search engine optimization/search engine marketing campaign is to decide on keywords and key phrases that you want to focus on your site. Consider not only the words and phrases related to the organization, but also the keywords/phrases people actually use in the search. A good internet company can help you conduct important research on your industry, competitors, and audience to ensure that your search engine optimization and SEM efforts are done strategically to get the most value.
Once the initial decision is made, the next step is to implement content editing and technical elements. Search engines are constantly changing their ranking methods or "algorithms," and in order to maintain your ranking, you need to make continuous changes to your site.
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Orignal From: Search Engine Marketing and Optimization - Basics
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