Design Brand Identity: A Basic Guide for the Entire Brand Team

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Whether you are a project manager for a company's brand remodeling or you need to introduce basic knowledge of the brand to your employees or students, designing a brand identity is the most important resource. From research to brand strategy to design execution, publishing and governance, designing brand identity is a compilation of brand success and inspiration best practice tools.

• 3 parts: brand foundation, process foundation and case study
• more than 100 brand topics, checklists, tools and charts
• 50 case studies, describing goals, processes, strategies, solutions and results
• ] More than 700 brand touchpoint illustrations
• More than 400 brand quotations experts, CEOs and design masters

"Designing brand identity is a brand-builder for all brands - a comprehensive, practical and easy-to-understand resource for global and local, It is an important reference for the implementation of the entire brand system."[19659008] - Carlos Martinez Onaindia, Head of Deloitte's Global Brand Studio

"Alina Wheeler explains better than anyone about how identity design works, it's the classic Version 5."
008] - Paula Scher, Partner, Pentagram

"Designing brand identity is the first book that taught me how to build a brand. In the past ten years, this is how I use design to influence people. Cultural and Commercial Blueprint."
- Alex Center, Coca-Cola Design Director

" by Alina Wheeler Helped a lot of people "
- Andrew Ceccon, Executive Director of Marketing, FS Investment Corporation

" If the brand is a religion, Alina Wheeler will be its goddess, and Designing Brand Identity is its Bible. "
] - Olga Kazmierczak, founder of Pop Up Grupa

"The fifth edition of the Design Brand logo is the Holy Grail. "This book is a professional gift you always wanted. "
- Jennifer Francis, Director of Marketing, Communication and Visitor Experience at Louvre Abu Dhabi

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Orignal From: Design Brand Identity: A Basic Guide for the Entire Brand Team