Info Session: Website Optimization to Drive Conversions
Check out Betamore's New Short-Form Course on Digital Marketing: Monday July 11th @ 5:30PM You bring the questions, we'll bring the answers! ... and the beer! Agenda 5:30-5:45pm: Say Hi + Grab a Drink 5:45-6:30pm: Course Discussion + Q&A Course Overview - Read more here. We'll start by breaking down the most common steps in a buyer's journey and the keywords that drive audiences to your website through a variety of channels. From there, we'll move onto the basics of web tracking — what you can measure and when you want to measure it. Next, we'll start discussing what you can do to naturally attract more website visitors from search engines. We'll then discuss how you can nurture those leads, transforming them from visitor → lead → customer. We'll wrap things up by discussing ways to improve the process of a converting a visitor from lead to customer. Course Information When: Mondays + Wednesdays from 6-9PM running from July 18 - August 3 Where: Betamore, Fourth Floor at 1111 Light Street, Baltimore, MD 21230 Cost: 9, Betamore Members receive a 30% discount About The Instructor, Brian Thackston Brian is the Director of Content + Marketing at WebMechanix At Work: Brian creates exceptional content and enduring publishing strategies that attract new visitors and convert them into leads. At Home: Brian is a Nintendo fanatic who is grooving through law school so he can fight for the freedom of the web. See what Brian has written. Questions? Email hello@betamore.com
at Betamore
1111 Light St
Baltimore, United States
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